Where to place your agency logo 

As a recent www.btobonline.com article (May 5, 2008) pointed out, your logo is not your brand…but it a symbol and a most important one.  

How should it be handled in your print ads and sales literature?  We have worked with many clients who have insisted that their logo be HUGE, a dominating element.  When that happens, readers immediately get the impression that the advertiser’s ego and pride in its services is more important than the benefits offered to the consumer! 

Conversely, we have seen ads where the agency logo is buried or so small that it fades from view in the midst of photos and text. 

We continually see logos that are misplaced in ads.  The rule is: place your logo in the bottom right of ads in a vivid color, accompanied by your tagline. Make sure it is not too big, not too small.  Why the bottom right?  Because tracking studies confirm that the eye naturally tracks in that direction.