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Creative Corner: Logos ARE important

An eye-catching logo saves you money

Agents who have invested in a highly visual and appealing logo are a step ahead of their competitors. Here’s why. . Your logo is like a well-cut suit. It makes a favorable first impression on prospects. And, as we know, first impressions are often lasting ones.

. Your logo can attract attention to your name instantly.

. Your logo differentiates your agency from all others.

. Your logo saves you money.

How a distinctive logo saves you money

You can run inexpensive small space newspaper ads, online banner ads or 15-second TV spots with short copy (maybe just your Web address) with your logo as the dominant illustration. You'll make a memorable impression.

Another important advantage: you can run more ads. Remember, the name of the communications game is favorable REPETITION!

Check it out

Scan your local newspaper or a newspaper Web site. Which sponsor names stand out?

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Reflection

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---Abraham Lincoln

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