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Coaching Corner: Try Pecha Kucha

6 minutes and 40 seconds to sell your agency 

In over 100 cities around the world, creative types are participating in Pecha Kucha Nights. While the presenters are usually focused on architectural designs or advertising logos or new product designs, the Pecha Kucha concept and exercise has applications for your agency. 

At Pecha Kucha Nights, presenters must make their case with these limits: not more than 20 slides and 20 seconds spent with each slide. That adds up to six minutes and forty seconds. 

What if you held an agency Pecha Kucha Night where CSRs, producers and administrative personnel were encouraged to come up with a creative ideas to build agency name recognition or improve retention or come up with the best case for an insured placing all their insurance coverages with the agency…OR ___________________________ (you fill in the blank)? 

We think you would come up with some great marketing ideas, encourage employee creativity, promote more “buy in” for the value of superior customer service, open the door to more good ideas throughout the year…and have fun doing it!  

 

I KNOW YOU’RE WONDERING: One pronunciation of Pecha Kucha is puh-CHUH kuh-CHUH. The translation is “sound of conversation.”  Pecha Kucha Nights originated in Tokyo in 2003.     

 

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