Home arrow Blog arrow COACHING CORNER: Promoting your agency
COACHING CORNER: Promoting your agency

Rules of Thumb for annual marketing communications budgets 

These figures are based on published reports and our own experience working with hundreds of agents over the years. 

Maintenance Budget:  1% of commission income 

Modest Growth: 2% of commission income 

Aggressive Growth: 3% of commission income 

 

Reproduction in whole or part without permission is prohibited.
Send permission requests to Don Cookson, Independents' Mallsm blog editor .

© 2012 Mullaney Cookson Marketing, LLC. All rights reserved.
MullaneyCookson Marketing - P.O. Box 829, Plymouth, MA 02360 - Tel: 508-245-2876 - Fax: 508-746-3881
Please review the privacy policy and disclaimer for our site.