Raving fans of our newsletter program speak out 

“Our quarterly newsletter is our most powerful marketing tool. We get more favorable comments on it than from any other promotions we do.” 

“MullaneyCookson knows our business.  The articles in each newsletter issue are always timely, accurate, and right on the mark.” 

“I love the one-stop service.  MullaneyCookson gets our input, edits our newsletter, handles the printing, and the mailing.” “We aggressively promote reasons for customers to refer us to their friends in our newsletter.  It works.” 

“For years, we bought a syndicated newsletter service.  It was okay. But the content was very generic, and sometimes it featured coverages we didn’t have or didn’t want to promote. All we controlled was the list and the imprint of our name.”

 “With the personalized MullaneyCookson newsletter, we can not only feature the products and services we have, but also talk about the good things we do in the community and feature our associates.” 

“We are using our newsletter as a prospecting tool as well as a customer retention and round out tool. I put together a list of 380 A-type prospects that I would dearly love to sell. We had made quotes to them in the past.  I also send the newsletter to customers who we have lost over the last three years. These are ones that we would dearly like to have back.”

UNABAShED SELF-PROMOTION:  As our business associate Frank J. Herberg, CPCU, agency development coach says: “In order to keep customers and get more through customer referrals, agents have to keep telling clients, over and over, what a great job they do for them. The best way to get the word out to everyone is with a quarterly newsletter.”

FOR MORE ABOUT AGENT NEWSLETTERS, CLICK ON PRODUCTS AT OUR HOME PAGE www.mcmarcom.com