New England Patriot Bruschi Perfect Fit 

SBLI (Savings Bank Life Insurance) of Massachusetts has produced a TV commercial with the theme, You Never Know What’s Going to Happen.  The spot features Tedy Bruschi and his family enjoying life and activities at home.  The family members are attractive and vibrant. The commercial exudes friendliness and joie de vive without being syrupy.  

Tedy is an excellent spokesperson for SBLI for many reasons:  he is a local favorite among Patriot fans; he is bright and articulate; he is a fighter who suffered an out-of-the-blue health problem (a stroke) at an early age. 

This is an example of a straight forward spokesperson television commercial that works. The need for life insurance is conveyed in a super-credible way.   Atta Boy, SBLI!