Specific actions required 

Your communications tactics are the SPECIFIC actions that are needed to put your communications STRATEGIES  to work. Be sure to make clear when the actions will take place.  Here are examples of well-stated tactics. 

“Prepare advertising for the local Jonesboro homeowner market and place a one-quarter page ad in the Community Bugle newspaper every week during the April 1 – June 30 period.  The ad will emphasize our home-auto account discount; the headline and illustration will feature the possibility of saving 20% or more with this program.” 

“Prepare a full-color Jumbo Postcard mailer that features our home-auto account discount; the headline and illustration will point out the possibility of saving 20% or more with this program;  send the same postcard in April, May and June to 2000 Jonesboro homeowners with home assessed valuations of $300,000 or more.”   

NEXT ELEMENT:  Your Communications Measurement