Strategies---messages and positioning 

Your communications strategies are the keys to HOW you will meet your communications objectives.  They define the MESSAGE theme of your communications programs and the agency POSITIONING (image) you want in your market area.  Here are examples of how they might be expressed in your marcom plan: 

“Advertise ways customers benefit by buying both their home and auto insurance from our agency.” 

“Improve our business processes for rounding out single policy customers---auto to home, and home to auto.”  

NEXT ELEMENT:  Your Communications Tactics