Best spot for your ad 

With the cost of the home delivery of the daily Boston Globe soaring to over $800 a year in mid-2009, I made a traumatic decision:  I abandoned my beloved paper and ink daily version for an online version---one that gives me the exact replica of the paper version electronically.  I continue to buy the Sunday print version even though it too is available online. 

The electronic experience?  Like the paper experience. 

I print out the comics to share with my wife and print out the crossword puzzle and tips on bridge as activities for my morning wake-me-up coffee ritual. If there is an article that needs filing as a resource for a future newsletter or sales promotion project, I print it out.  I hopscotch in the same fashion as I did with the paper version---check out the headlines on page one, move on to sports, then to metro news, then back to page one followed by a scan of the national and international news section.  Oh, yes, eventually find my way to the obits. 

The advertising experience 

Here are a couple of observations about advertising placement: (1) The only ads I spot immediately during my cruise through the electronic version of the Globe are those located in the far-right upper corner.  I find this is generally true for boston.com and other regular online sites;  (2) The next best location for me are ads of dominant space---full electronic page ads or those that extend “above the fold” as the jargon goes for standard print newspapers. 

Mail and paper costs being what they are and what they will be, electronic newspapers are coming to a town near you soon.  When that happens, think “big” or “upper right corner” when you advertise your agency.