Agents who design a formal short- or longer-term sales plan with specific objectives, specific strategies, specific tactics and ways of measuring results grow faster than those who don’t.  And they grow more profitably as well.  Why? Because they bring in more A customers than B’s and C’s.  They have higher retention rates.  They get more referrals, the best source of new business. And they have more fun.

MullaneyCookson Marketing can work with you on custom promotions such as home show participations, new office openings, community service events, seminars, and special advertising opportunities.  Need a theme?  Need a block-buster direct mail idea?  Want to recognize loyal customers?  Thinking of producing a new agency slogan? We can help.

You never get a second chance to make a good first impression.  What type of first impression does your Web site make?  Your agency brochure?  The last direct mail postcard that you sent out?  Your agency logo? Your stationery?  Whatever marketing communications program you would like critiqued, we’ll do it. No fee. No obligation. Just send us your Web site address or the printed piece. We will report our first impression to you: by e-mail or phone.

Generating favorable public relations is the art of putting your best foot forward.  MullaneyCookson PR specialists are adept at helping you do that.  From preparing and placing news releases to arranging open houses to coming up with an on-going community project to getting you interviews on a local radio/TV show, we have the capabilities.