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Unmatched Insurance Marketing Experience
MullaneyCookson Marketing LLC and its principals hold nationally-recognized credentials as a leader in providing creative services and strategic sales plans for independent insurance agents. The agency is a results-driven partner with agents. As partner Don Cookson puts it when discussing projects with clients:
“It’s not creative unless it sells.”
Cookson entered the business with a major Massachusetts-based life insurer. He became national advertising director for the company. He also led the marketing communications team that was assigned to service a property and casualty company affiliated with the life company. In both capacities, he developed cooperative advertising programs for agents that won national industry awards.
In 2003, agency partner Susan E. Mullaney, CBC and Cookson formed MullaneyCookson Marketing LLC (MCM). The firm specializes in providing independent insurance agents with advertising, Web site, direct mail, PR, and sales promotion creative services. MCM also helps agents develop short- and longer-range marketing plans. The firm conducts marketing seminars and workshops for agents and company marketing reps. MCM also offers in-office marketing and sales coaching.
MCM has an alliance with Herberg, Adams & Associates (HAA). Founder Frank J. Herberg, CPCU is former vice president of sales and marketing for The Worcester Insurance Company. He and his partner are agency development and customer relations coaches. Frank has earned a reputation among his peers as an insurance marketing innovator. The Herberg Marketing Grid forms the hub of the MCM approach to marketing services.
No question, the experience of the MCM principals and the firm’s commitment to the independent agent marketing system is unparallelled: Cookson and Mullaney estimate they have worked with over 550 independent agents since 1980.
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